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Court Buddy

Transforming Legal Tech

Overview

This legal tech platform matched paying clients with prescreened and certified attorneys. Court Buddy also provided communication through the dashboard so that both parties could maintain contact through each service performed. It also became a hub for legal resources for those seeking legal assistance and for practicing attorneys.

My main role at Court Buddy was to streamline and maintain the customer experience through branding and product design. I helped redesign the outdated website to a more mainstream design. I was tasked with redesigning the entire platform and brand for Court Buddy. Additionally, I helped out with marketing and other design needs in the company with the help of other design contractors, and interns that I managed.

Initial Process

I evaluated the current design and converted the website into a simpler, minimalist design. Despite this new design becoming aesthetically clean, iterations were needed to improve the lack of information about the company and decrease customer questions directed at our client success team.

Convey trust & professionalism

Add a more human personal connection

Start with site Templates

Start with site templates

Build consistent UI

The original Court Buddy website

Goal: Decrease the number of steps needed for a customer to sign up.

Updated Minimalist Design

Goal: Have clear CTAs and highlight our efficient pricing model.

Research

Minimal use of illustrations

More images of people

More CTAs with clear next steps

Aiming SEO strategy to fit Google algorithm

Providing users with solutions

Design System

When creating the new design system I wanted to make sure to capture a professional trustworthy feel as to reflect the companies mission to help the users in their mission to have serious matter resolved, but not intimidating to work with Court Buddy. I complimented this style guide with a design system that helped set the foundation for design sprints and ease of onboarding other designers.

When creating the new design system I wanted to capture a professional trustworthy feel to reflect the company's mission to help the users in their mission to have serious matters resolved. I complimented this style guide with a design system that helped set the foundation for design sprints and ease onboarding of other designers.

Client

Jocelyn Taylor

SF Bay Area 28yrs old

Goals

Wants to resolve her case
Wants case to be resolved quickly
Wants no hidden fees

Frustrations

Finding a lawyer
Knowing how to work with lawyers

Lawyer

Jacob Wright
SF Bay Area 40yrs old

Goals

Wants to practice law
Wants to attain a steady flow of clients
Wants a higher return on his work

Frustrations

No clients
Clients don’t pay
Hard to track clients and case information efficiently

Wireframing

Iterations

Quiz - Do I need a lawyer?

One of the biggest pain points of people seeking legal services is not knowing whether they need it, which is why we created a quiz to educate and increase conversion rates.

Sign Up

Checkout

Final Deliverable

We saw an initial 0.03% conversion rate increase to a 1.3% conversion rate. Calls to our Client Success Team were not as prolonged as before since the information was readily available. This was a sign that users were more informed and able to navigate the website without much hand-holding from our team members.

Takeaways

I learned how to grow conversion rates by introducing human connections visually as well as implementing stronger SEO strategies. There was a lot of experimenting at the beginning of the design process and I had to be patient as I got feedback at every juncture. Illustrations were nice but images of people and specifically our attorneys helped demonstrate that we were on a mission to help clients during this stressful period in their life.

I learned the importance of SEO best practices in design. For Court Buddy, the main channel for growth and traffic was through Google. I strategized baseline search best practices to drive awareness and conversion rates.

I created personas to help guide my designs and allow me to empathize with my users.

I sought feedback and worked on multiple iterations to improve the overall design, keeping the customer's needs at the forefront of my decisions.